It’s funny to me how little things have changed since the Victorian/Edwardian era. Taking care of her looks was considered the duty of every housewife, so there were millions of fancy soaps and creams out there for your complexion (some of which may or may not been actual literal poison), but god forbid you actually wear makeup.
Rouge was actually very commonly used among ladies, but no one ever actually owned up to wearing rouge. Not unlike how Kylie Jenner insists she’s only had a few lip injections (tell that to your old nose, bitch).
Also check how much of this is mixed and marketed for white skin (p much all of it), and how much whiteness is positioned as the ideal in the advertising copy.